Waiakea Water has seen a large growth in its market since 2012. This is because of the excellent marketing efforts. In the last two years Waiakea water had seen a 5000 percent growth. The company has put its product in over 2,000 stores in 30 different US states. In 2015 they planned to build a new manufacturing plant to keep up with the international demand for its product. The company is located in Hawaii.
Ryan Emmons founder of the company says they sell more than 120,000 cases a year. We have also donated over 500 million liters of water to communities in Africa. With a organization called Pump Aide they donate 650 liters of clean water for every liter sold. There product is all natural and packed in recycled bottles.
Their water is one of the first bottled waters to be labeled and certified CarbonNeutral. The company is valued at over $10 million. There bottled water is found in Whole Food Markets and WaWa. This summer to promote the water they had a social media campaign called SweatClean Summer. Athletes and top performers shared stories about how they SweatClean while pursuing their goals.
This promotion ran from June 1 to June 30. Fans of the bottled water could find interviews with top performers and discussions on the Waiakea Facebook, Twitter, and Instagram sites. There was a contest with chance to win a vacation to Hawaii. The promotion promoted the bottled water with the theme living life with purpose and hard work.
Sweat is a byproduct or hard work and clean mean that the work is done honestly. According to Crunchbase, that is where SweatClean comes from said Brian Emmons. Customers had a chance during this promotion to learn from Waiakea water talented brand ambassadors. They showed how far you can go when your pursue your goals with integrity and hard work.
Some of the top performers participating in the promotion were Lakey Peterson a top ranking US surfer. Maddison and Riley McKibbin, two professionals volleyball players participated in the month promotion and surfer/skater Shane Borland.
In August 2016 Waiakea water successfully installed and sponsored six New Elephant pumps in rural Malawi. This pumps bring clean water to the communiites resulting in less illness. Once the pump is installed the villagers are taught how to use and maintain the pump.
The water that comes from the Waiakea spring is filtered through volcanic rock producing delicious and natural water.