Doe Deere and Lime Crime Makeup: Beauty Without Judgment


You can’t easily forget the names Doe Deere and Lime Crime, and somehow they go together nicely.

Doe Deere is the CEO and founder of Lime Crime makeup, a cosmetics brand that has quickly developed into cult-like status. Its major presence on social media has sky-rocketed with two million new followers on Instagram. Fans post striking selfies adorned in the vividly colored makeup, sharing with each other their ideas of what beautiful really is.

Lime Crime was borne in 2008 for simple reasons, actually. Doe Deere could not find brightly colored cosmetics which she enjoyed wearing, and the few she found were basics and nothing that piqued her interest. So, the young businesswoman decided to chart her own course and create cosmetics with wild, crazy colors that involved fun, fantasy and unicorns.

Lime Crime is more than blue or green lipstick. It’s edgy, modern makeup that allows whomever puts it, on a sense of freedom and self-esteem. For girls and boys who don’t fit in with society’s conforming standards of beauty. Lime Crime lets them experiment and find their niche. It’s all about beauty without judgment, and the concept has blossomed around the globe. Many Lime Crime fans thought like Doe Deere; they were looking for something more exciting to put on.

Lime Crime has slowly made its way to the top and gone makeup mainstream, which means the makeup is seen on the red carpet, at photo shoots and on young women and men in public. Stars like Lupita Nyong’o and Kylie Jenner now wear blue lipstick, but Lime Crime was introducing that idea way before the masses took notice.

Doe Deere believes that makeup, fashion and hair all make a statement, at least in her world they do. The Lime Crime founder enjoys her candy-colored hair, vivid prints and colors of clothing and of course, makeup that boldly creates a vision.

Lime Crime is not for the faint of heart. It’s quality cosmetics with a wonderful bold opacity. Her lipsticks, liners and shadows all scream, “Look at me!” When one applies Lime Crime, they cannot sit in the background, because it’s full steam ahead. One cannot help but be noticed wearing this makeup.

Doe Deere also believes in a company that gives back to her community, and so far, Lime Crime has donated more than $16,000 to many charities, including those which benefit women, children and animals.

Doe Deere Makes Her Own Rules

People love to make rules. They also love to break rules. The idea, in many cases, is to know when to break rules and when to keep them. Those who can do this are those who will be able to have look that is entirely their own. Someone who finds that the present day rules of fashion simply don’t work for her is someone who will find it works better for them to decide on their own rules and to do their best to craft a look that is largely theirs and does not belong to anyone else.

One fashion pioneer who has been at the heart of contemporary fashion style is makeup entrepreneur Doe Deere. Deere loves knowing rules. She also loves knowing how to break them to get a look that is ideal for her and her many fans. As she talks about in a recent interview for Bustle Magazine, she wants everyone to feel as confident as she does when they look at the fashion world of today. She wants her many fans to think about the kind of rules they have always been told to follow and bend them for their own purposes. So she tells her fans to wear a bold eye and a bold lip at the same time if that’s what they want to do when going out.

Such rule breaking has served her well in her own personal life. As the founder of the internet makeup company Lime Crime, she’s had to make her own rules and learn how best to use them well. She knows that it is important for her to be able to show off the kind of makeup that will look good and will also not adhere to the rules that many people have traditionally decided to follow when they pick out makeup.

Deere wants to help people feel confident as they go about picking out makeup that is right for them. She wants her customers to feel that they can count on her and her company to help them locate the best possible makeup for their needs and their wants as well as makeup that will allow them look in touch with today’s fashion makeup choices. Her fans have followed her lead and happily purchased the products that she offers on her site. They look to her each day to help them find new fashion forward products.

Doe Deere Breaks All The Rules

Doe Deere aka the Unicorn Queen, because of her colorful, luscious locks and rainbow-esque makeup aesthetic. A palette that her makeup brand Lime Crime is also known for. Born in Russia she grew up in the Big Apple and later moved to Los Angeles where she now resides with her husband and 3 cats. She founded Lime Crime and it was lovingly labeled as the “makeup for unicorns“, because of its bright and unique colors, alongside its whimsical and cruelty-free character.

Lime Crime became a platform for self-expression and freedom. A brand that empowered its customers to break all the rules. Instead of what is “trendy” it is all about what “feels good”. Its intense pigments are vibrant and very “in your face”, while still being animal-friendly and protecting our furry friends by not testing on them. It has become one of the most innovative and successful cruelty-free brands with a palette that women of all ethnicity embrace.

Doe Deere is known for breaking all the rules. Conventionalism tells you to never, ever wear a bold eye with a bold lip. Doe Deere enraptures her followers by throwing that notion out of the window and holding steadfast to the beautiful boldness that comes with a standout eye and lip. Her favorites color combo is Blue Milk eyeliner with a Red Velvet lip.

Stay away from too much color, is another common misconception that Doe Deere fights off with beautiful splashes of different hues. Trusting your instincts is key. Playing with layers of color blends and never being afraid of looking garish. It is all in the layers of color you work in together.

Fashion rules state to never mix patterns. She believes that patterns are “fun” and “the more the merrier”. She does recommend you keep them in the same color scheme. But ideally there is no wrong way to pair patterns. Stick with monochrome-like colors. Another no-no is to avoid open-toe shoes or heels with socks. Besides the comfort that socks with open-toe shoes and heels brings, it also creates a unique and pretty contrast. It is fun and creative.

When you have colored hair you are told you can only wear black and neutral colors. But too much of a good thing can never be wrong. Pastel hair colors can look great with airy colors. Simply pay attention to how everything plays off of each other and looks against your skin. She also believes that clothes are made to be “enjoyed”. There is no occasion specific dressing. Wear what makes you happy and comfortable.

In the end she embodies the idea of never having to dress for your age. In her words “True Style Knows No Age”!

Check out Doe Deere at PHAMExpo

Doe Deere’s Four Fashionista Rules to Break

Renowned unicorn queen and CEO of Lime Crime makeup line, Doe Deere doesn’t bind herself with any strict fashion laws. However, she does find some to be great suggestions to use as a guide when trying to look your best. With her brightly colored hair and distinct beauty palettes, it comes as no surprise that Doe Deere loves to smash through the brick walls that are fashion rules. Here are the top four tips to fabulousness from your favorite style icon.
1. Never pair bold eyes with bold lips.
Pretty much everyone is familiar with the old beauty law stating you should always avoid pairing numerous bold features with your makeup. But if you check out Doe Deere and numerous other beauty icons, you’ll find this is broken on a daily basis. Have fun with your look and feel free to rock the glam red lips with your favorite smoky eye whenever you like. It keeps things exciting and new.
2. Never mix several colors.
This is a difficult rule. Judging how much is too much is completely objective. Huge splashes of color are never shameful. So if the majestic unicorn is your spirit animal, get wild and free with your color combos. Whether it’s your hair, makeup or clothes, you can create your very own unique ensemble. If you happen to be one of those people overly concerned with keeping your outfits low key, try dabbling in the color palette with touches here and there to ease yourself into the rainbow life.
3. You shouldn’t wear socks with heels or open toed shoes.
Some people are referring to this as the grandma trend. However, it’s a surprisingly fun and cozy rule to break. If you find yourself addicted to cute patterned socks and tights, why not utilize them as a statement piece in your ensemble? After all, you don’t want to hide those excellent designs by covering them with shoes. Share them with the world and pair them with your favorite heels. There’s no need to pack away your “summer” shoes this winter if you’re a rebel like Doe Deere.
4. Don’t mix patterns.
Quite possibly one of the most boring fashion rules ever made, some people still timidly abide by it. This is often due to their fear of clashing patterns. Deere’s opinion varies from the norm though. Our favorite fashionista loves fun complimenting patterns. So mix and match those patterns and be bold, brave and adventurous with your look.