You can’t easily forget the names Doe Deere and Lime Crime, and somehow they go together nicely.
Doe Deere is the CEO and founder of Lime Crime makeup, a cosmetics brand that has quickly developed into cult-like status. Its major presence on social media has sky-rocketed with two million new followers on Instagram. Fans post striking selfies adorned in the vividly colored makeup, sharing with each other their ideas of what beautiful really is.
Lime Crime was borne in 2008 for simple reasons, actually. Doe Deere could not find brightly colored cosmetics which she enjoyed wearing, and the few she found were basics and nothing that piqued her interest. So, the young businesswoman decided to chart her own course and create cosmetics with wild, crazy colors that involved fun, fantasy and unicorns.
Lime Crime is more than blue or green lipstick. It’s edgy, modern makeup that allows whomever puts it, on a sense of freedom and self-esteem. For girls and boys who don’t fit in with society’s conforming standards of beauty. Lime Crime lets them experiment and find their niche. It’s all about beauty without judgment, and the concept has blossomed around the globe. Many Lime Crime fans thought like Doe Deere; they were looking for something more exciting to put on.
Lime Crime has slowly made its way to the top and gone makeup mainstream, which means the makeup is seen on the red carpet, at photo shoots and on young women and men in public. Stars like Lupita Nyong’o and Kylie Jenner now wear blue lipstick, but Lime Crime was introducing that idea way before the masses took notice.
Doe Deere believes that makeup, fashion and hair all make a statement, at least in her world they do. The Lime Crime founder enjoys her candy-colored hair, vivid prints and colors of clothing and of course, makeup that boldly creates a vision.
Lime Crime is not for the faint of heart. It’s quality cosmetics with a wonderful bold opacity. Her lipsticks, liners and shadows all scream, “Look at me!” When one applies Lime Crime, they cannot sit in the background, because it’s full steam ahead. One cannot help but be noticed wearing this makeup.
Doe Deere also believes in a company that gives back to her community, and so far, Lime Crime has donated more than $16,000 to many charities, including those which benefit women, children and animals.