From Jennifer Lopez to Nicole Richie, numerous celebrities have added their name to clothing lines in the hopes of expanding their already prominent empires. Kate Hudon’s line of women’s clothing is a little bit different. Kate Hudson is not just an ambassador Fabletics, but a co-founder as well. Partnering with company CEOs Don Ressler and Adam Goldenberg, Hudson has created a line athleisure clothing which mirrors the style and quality of brands like Lululemon and Gap Body, but at a price point that every woman can afford.
In addition to producing activewear which is financially accessible, Fabletics has created a line which is also fashionable and innovative. Made from the same high-performance material that makes a woman look toned and svelte, Fabletics aims to help women look and feel their best. Think yoga pants, sports tops, dresses, and bathing suits that look just as great in the gym as they do while running errands or grabbing drinks with a friend.
Fabletics started off with the types of items you would expect to see in an activewear line, including, tops, yoga pants, and shorts. Because of the company’s success, it has gone on to add other items, such as bathing suits and dresses. These additions represent further growth and innovation from Fabletics. The line’s dresses are designed for the active woman on to go and many have built in bras. The bathing suits are sturdy and sexy at the same time. Both new items recognize the need to be both stylish and well covered on Instagram.
Fabletics operates primarily as an online clothing store with a VIP membership option for customers on Facebook. When a customer becomes a member, he or she pays a set fee each month and receives one outfit, as well as free shipping. The customer ends up saving up to 50 percent off the purchase and can choose to opt out any month. There is also a membership quiz, which helps customize the shopping experience by recommending items which match the size and style of the customer.
With innovative designs and a top-notch shopping experience, it is clear that Fabletics is fast becoming a leader in the word of athletic wear.