Doe Deere aka the Unicorn Queen, because of her colorful, luscious locks and rainbow-esque makeup aesthetic. A palette that her makeup brand Lime Crime is also known for. Born in Russia she grew up in the Big Apple and later moved to Los Angeles where she now resides with her husband and 3 cats. She founded Lime Crime and it was lovingly labeled as the “makeup for unicorns“, because of its bright and unique colors, alongside its whimsical and cruelty-free character.
Lime Crime became a platform for self-expression and freedom. A brand that empowered its customers to break all the rules. Instead of what is “trendy” it is all about what “feels good”. Its intense pigments are vibrant and very “in your face”, while still being animal-friendly and protecting our furry friends by not testing on them. It has become one of the most innovative and successful cruelty-free brands with a palette that women of all ethnicity embrace.
Doe Deere is known for breaking all the rules. Conventionalism tells you to never, ever wear a bold eye with a bold lip. Doe Deere enraptures her followers by throwing that notion out of the window and holding steadfast to the beautiful boldness that comes with a standout eye and lip. Her favorites color combo is Blue Milk eyeliner with a Red Velvet lip.
Stay away from too much color, is another common misconception that Doe Deere fights off with beautiful splashes of different hues. Trusting your instincts is key. Playing with layers of color blends and never being afraid of looking garish. It is all in the layers of color you work in together.
Fashion rules state to never mix patterns. She believes that patterns are “fun” and “the more the merrier”. She does recommend you keep them in the same color scheme. But ideally there is no wrong way to pair patterns. Stick with monochrome-like colors. Another no-no is to avoid open-toe shoes or heels with socks. Besides the comfort that socks with open-toe shoes and heels brings, it also creates a unique and pretty contrast. It is fun and creative.
When you have colored hair you are told you can only wear black and neutral colors. But too much of a good thing can never be wrong. Pastel hair colors can look great with airy colors. Simply pay attention to how everything plays off of each other and looks against your skin. She also believes that clothes are made to be “enjoyed”. There is no occasion specific dressing. Wear what makes you happy and comfortable.
In the end she embodies the idea of never having to dress for your age. In her words “True Style Knows No Age”!
Check out Doe Deere at PHAMExpo